The Brisbane Lions are proud to announce a new partnership with The Coffee Club.

The Coffee Club will be the ‘Official Coaches Partner’ of the Brisbane Lions with branding appearing on the coach’s apparel, coach’s box, media backdrop and in stadium.

Founded in 1989 with a store at the Eagle Street Pier, The Coffee Club today has over 300 cafes throughout Australia and is part of global hospitality group, Minor International’s brand portfolio.  

“The Coffee Club is excited to join the Brisbane Lions as the ‘Official Coaches Partner’. As Australia’s largest home-grown café group, we are proud to be associated with one of the most successful AFL clubs of the 21st century, and committed to supporting not only the current Brisbane Lions players, members and supporters, but also the Lions of the future,” said The Coffee Club CEO, Stephen Berry.

“The Brisbane Lions have been energised by the arrival of Senior Coach Chris Fagan, and we are thrilled to be a part of the Club's growth", he said.

Announcing the partnership, Brisbane Lions CEO Greg Swann said, “We’re really excited to have The Coffee Club on board with us for the 2017 season and beyond. The Coffee Club is an iconic Australian brand, so we are looking forward to working with them as commercial partners."