Lions launch new guernseys and major sponsors

The Brisbane Lions AFC today unveiled its striking new home and away guernseys for Season 2010 and beyond during a landmark media launch at Noosa Springs Resort where the entire Football Department and playing list is conducting their pre-season camp.


The Lions also announced Australia's fastest growing retail bank Bank of Queensland and global leader in renewable power generation Conergy as the Club's new Major Sponsors for the next three years.


The Bank of Queensland and Conergy logos feature strongly on both the Club's new home and away guernseys working in tandem on the front and back panels.

The menacing face from the recently released Club logo has been incorporated into the total Lion emblem - still with its front paw over the football - which has evolved and been modernised to better suit today's competitive marketplace where 15 (and soon 17) other AFL clubs compete.

The Club's most powerful symbol - the gold Lion - now faces the front with the same steely-eyed expression of pride, strength and determination evoked by the new logo. The whole motif is also far more prominent stretching the entire width of the home and away jumpers.

"We believe this image far better expresses the fierce and relentless spirit embodied by Senior Coach Michael Voss, Captain Jonathan Brown, the Leadership Group and all our Lions players who are chasing premiership success in their own right," Chief Executive Michael Bowers said.

"The Lions logo and guernseys now work together in a co-ordinated and complimentary manner. With an icon as proud and as threatening as the Lion, this just makes sense."

The new guernseys retain the Club's traditional maroon, blue and gold colours for the home strip and the recently adopted 1996 Fitzroy red and blue colours for the away strip. As with the new logo, both guernseys have undergone the AFL's approval process.

"Updating the logo then building this design into the jumpers has been a year-long evolution with plenty of discussion with designers, members in Brisbane and Melbourne, as well as the coaches, players and Club Administration who gave this design their tick of approval," Mr Bowers said.

The revamped Lions brand coupled with the announcement of joint Major Sponsors represents the next stage in a fresh era at the Club sparked by Voss' appointment as Senior Coach and Brown's selection as sole Club Captain before Season 2009.

"The Club is really pleased to welcome onboard Bank of Queensland - who've already enjoyed a long association with the Lions as a Major Support Sponsor and Gabba replay screen sponsor - and multinational solar and wind energy giants Conergy as our membership, corporate and business partners at this fortuitous time," Mr Bowers said.

"However, we remain acutely aware throughout all this that members have extremely varied and sometimes quite emotional views on logo designs and guernseys. Traditions can be very personal topics based on people's tastes and their emotional connection to brands built up over time."

"We hear that and have duly read, noted and tabulated every message we received. The Club appreciates and respects this change has been challenging for some. But the Lions embrace the emotion surrounding the logo and guernsey as it shows just how passionate our fans really are."

"Those who are not convinced will hopefully grow to like the design evolution in time, as it still represents the same Lions players they already support today."

The guernsey and sponsorship launch will be closely followed by the major distribution of the Lions' Season 2010 membership materials into letterboxes and email in-boxes from Monday onwards.

The Lions also take this opportunity to clearly express sincere thanks to those members who took the time to communicate their feedback to the Club.