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Lions reach great heights with BLK

The Brisbane Lions celebrated the launch of their apparel partner, BLK, from 12,000ft above sea level.

The Lions conquered Mount Humphreys on Friday and marked the occasion by raising the BLK flag atop the highest peak in Arizona.

The high performance sports apparel brand and the Brisbane Lions will join forces in 2014, with BLK to become the Club’s Official Apparel Partner.

BLK is an internationally acclaimed high performance sports apparel brand owned and operated by the WRS Group. The group is also owner of popular brand KooGa Australia, however due to the group’s international expansion strategy these brands will be consolidated from November 2013. 

The Brisbane Lions have enjoyed a fantastic partnership with KooGa Australia over the last three years, and are thrilled to be continuing their relationship under the BLK brand in 2014.

Lions’ CEO, Malcolm Holmes said the Club was thrilled to have BLK on board for the upcoming season.

“The BLK philosophy, to ‘relentlessly push beyond all limits known” is one which is embraced by our football Club,” said Holmes.

“Having already conquered Mount Humphreys with BLK, we look forward to continuing to push the boundaries and conquer new heights in 2014.”