The Brisbane Lions are excited to announce iconic Queensland brand XXXX as a Major Support Partner for at least the next five years.

The deal, which will run from 2017-2021, will see XXXX as the Official Shorts Partner for the first two years of the deal, between 2017-2018.

XXXX will also be the Official Beer and Cider Partner – which includes pourage at both The Gabba and Lions@Springwood.

In 1878, brothers Nicholas and Edward Fitzgerald set out with a dream to create the finest ales. Starting out in Castlemaine, Victoria, the brothers decided they needed a world-class brewery (and warmer weather), so they packed up and moved to Brisbane. And with that the Castlemaine Perkins brewery was born, known today as the home of XXXX.

“XXXX Gold has a proud history of supporting some of Queensland’s greatest sporting teams over the years, and as part of that commitment we are excited to welcome this new partnership with the Brisbane Lions,” said Richard Knight, XXXX Marketing Manager.

“When embarking upon our AFL journey, what better team to lead our charge than a club with a great history and such significant triumphs.

“2016 saw Australia’s number 1 beer, XXXX Gold, relaunched and delivered to market with an exciting new campaign, Take in the Gold. The campaign at its heart is about inspiring Australians to make the most of time spent with family and friends under the Australian sun and what better occasion than watching the mighty Brisbane Lions at the Gabba with a XXXX Gold in hand.

“XXXX is excited to be a part of what undoubtedly will be a successful year for the Brisbane Lions.”

Speaking on the launch of the partnership, Brisbane Lions forward and Queensland native Tom Bell said:

“XXXX has been around for a long time and so have the Lions and Fitzroy. It’s great to partner with such an iconic QLD company.”