Inaugural Brisbane Lions AFLW partner Icon Group have taken their commitment to new heights, by elevating to a co-major partnership in 2019, alongside Bond University.

The Lions revealed the signing extension today at a press conference with Women’s CEO Breeanna Brock, Coach Craig Starcevich and the 2018 AFL Women’s Lions draftees including Paige Parker, Natalie Grider, McKenzie Dowrick, Lauren Bella, Tori Groves-Little, Jesse Tawhiao-Wardlaw, Jacqui Yortson, Jade Ellenger and other-sport rookie Brianna McFarlane. 

Icon Group has been an important part of the Lions Pride since day one, signing on as an inaugural sponsor in AFLW season one.

Icon Group cares for thousands of vulnerable Australians each day, as the nation’s leading dedicated cancer care provider. Most of the staff employed by Icon Group are female, so it is a natural extension for the company to support and foster female talent.

Brock said the Club felt fortunate to have Icon Group on board for a third season. 

“Icon Group’s commitment to our team has been unwavering,” Brock said.

“They believed in us from the very beginning and we are thrilled they want to support us even further, by joining Bond University as a co-major in 2019.

“Icon Group are an integral part of the Lions AFLW team.”

Mark Middleton, Icon Group CEO, said supporting women’s professional sport was important to the company.

“Icon Group is a values-driven company,” Middleton said. 

“We share a commitment to supporting women in the workplace and are proud to have a workforce that is over 80% female at all levels.

“Icon Group Co-Founder and Lions Board Member, Cathie Reid is a champion of women pursuing their goals. She does this through our own Iconic Women program which provides meaningful opportunities for women to learn from each other and progress their careers.

“As an inaugural Brisbane Lions AFLW sponsor, we are delighted to be the joint major sponsor in 2019 as we continue to champion equality inside and outside our organisation.

“Supporting women in sport is a natural extension of actioning our values. We are extremely pleased to continue our long-term support of the Lions’ AFFLW team as this year’s co-major sponsor. This partnership is an important part of recognising female talent and supporting equality across workplaces and beyond.”

Icon Group co-founder Cathie Reid was in attendance for this morning’s announcement. 

Sam Schiphorst (Bond University), Brianna McFarlane, McKenzie Dowrick, Tori Groves-Little, Jacqui Yorston, Lauren Bell, Nat Grider, Jesse Tawhiao-Wardlaw, Jade Ellenger, Coach Craig Starcevich, Paige Parker and Cathie Reid (Icon Group)