The Brisbane Lions are confident star ruckman Stefan Martin will remain at the Club.

Lions CEO Greg Swann said that Martin is considering signing a long-term deal to stay in Brisbane despite rumours to the contrary.

"He'll stay," Swann told Crocmedia's Sportsday program on Wednesday night.

"The story was that Stef wanted to go home but he's contracted and we are actually talking about extending that at the moment so I don't think he’ll be going anywhere."

Swann said the Club was working hard on addressing issues that have seen some players leave the club in recent years.

"We've spoken about it at length actually and there are two key things here," he said.

"One is what we do when we bring them here and also more work into making sure you don't have a kid that's chained to his mum and chained to the kitchen table and his 15 brothers and you know that as soon as you sign him within 5 minutes he'll be going home.

"We've got to do a lot more work on whether they'd be suitable to come and then when they get here our welfare, development and everything else and the environment has to be so positive that they want to stay.

"The good thing from our point of view is we've got some opportunities with other players, not public yet, who want to come to Brisbane.

"We think we broke the back of the go-home factor last year with Beamsy (Dayne Beams) and Allen Christensen and Mitch Robinson who have been fantastic for us.

"I'm going to sound like an ad for tourism Queensland here but the last month it's been 24 degrees every day, it’s a beautiful place to come and play footy and I think a few people are cottoning on to that."