Joe Daniher is one of the more polarising figures in footy, but with a season like the one just gone, you can't help but to love him.
At 29 years of age, many saw 2023 as a make or break year for the tall forward, with the usual naysayers questioning his impact when it matters most.
61 goals, leading goal kicker honours for Brisbane, fifth place in the Coleman Medal and an All-Australian squad of 40 place later, it's safe to say the narrative has shifted around the man with the mo.
It was a career best year for Daniher, ranking higher than he ever has previously for average disposals, kicks, marks, goals and goal accuracy.
Kicking 5+ goals on four different occasions throughout the season, including a season high six against Essendon in Round 9, Daniher was not only reliable, but incredibly consistent.
A private and quiet individual in public but witty and charismatic behind closed doors, 'Joey' led the way in goals, contested marks and most importantly, score involvements for the Lions, showcasing his selflessness that others had previously questioned.
Second to only Harris Andrews for total marks and fifth in contested possessions (the best of any Lions forward), Daniher's ability to work for the footy was first class and played a key part in many of the Lions gruelling wins in 2023.
Daniher was at his most influential during the finals series, kicking 10.3 across three games including a bag of five against Port Adelaide. Joe proved the difference against a rampaging Port, with his straight shooting and aerial dominance proving a handful for the opposition backline.
And while a missed set shot late in the Grand Final may have haunted his sleep for a few nights, he can hold his head up high following a three goal, eight mark and 16 disposal game on the biggest stage in footy.
In particular, Lions fans will remember a rampaging Daniher taking on Isaac Quaynor in a heavy collision before getting the handball out to Zac Bailey who produced one of the best Grand Final goals in recent memory.
And while the mystery of the Bermuda Triangle is sooner to be discovered than what Joe has planned for the off-season, we're excited for what 2024 holds for the man with the moustache.