The Brisbane Lions are proud to launch their 2025 Sir Doug Nicholls Round guernsey, designed by premiership forward Callum Ah Chee’s family, led by his eldest brother Jordan. 

The story of the jumper represents not only Ah Chee’s journey to the Lions but his connection to his parents, brothers and the football club. 

“My older brother, Jordan's designed the guernsey, he's pretty talented in the art space, probably takes after mum with that, but he's gathered all of my thoughts as well as his, my brothers and dad and put it onto the guernsey,” Ah Chee said. 

“To have the opportunity for the family to design it is really special.”  

Ah Chee said he was excited and honoured to be running out in a jumper with such close ties to his family. 

“I think it's going to be a really special moment in my life, being able to wear it and play in the Guernsey that's designed after such a special place,” he said. 

“To be able to put that on the Guernsey and for everyone to see it during indigenous round is awesome, and it's such a special round altogether.  

“It's my favourite round of the year, so to be able to wear my people's design is a privilege.” 

These rivers shown on the front of the guernsey are:  

  • The Mardoowarra (the Fitzroy River) that runs through the Kimberley and enters the ocean near Derby, Ah Chee’s birthplace. Ah Chee’s father’s side of the family is connected to this river and the lands around it. This represents his Nyikina and Yawuru connections and their life in the Kimberley. 
  • The Bilya Maadjit (The Murray River) that runs through Bindjareb Noongar Boodja (country) in the southwest of Western Australia. Ah Chee’s Great grandfather from the Palyku people is also is connected to this river as he raised his family near the banks of Bilya Maddjit.
  • The Maiwar (Brisbane River) and the Birrarung (Yarra River) have been important rivers to the Brisbane Lions football club and the coming together of these rivers represent the creation of the Lions as the team they are today. 

These four rivers represent the stories that have come together to meet at the place and time that Ah Chee and the team are at the present.  

The design in the background of both the front and back of the jumper represents the people of the team.  

The families, staff, friends, and fans that support the team and are with them through all the ups and downs of AFL.  

The design at the bottom sections on the front and back of the jumper represents the sunrise, as well as the six brothers, with the Boab tree being a call back to the Kimberley region, where Ah Chee was born.  

The Boab tree is silhouetted by the rising sun, the traditional names of the rivers are present on the back of the jumper. 

Our home Sir Doug Nicholls Round guernsey will be worn for the clash against the Melbourne Demons at The Gabba on Sunday 18 May.Buy your tickets here.

The away guernsey will be donned for the Round 11 match against Hawthorn on Saturday May 24 at the MCG. 

The 2025 Sir Doug Nicholls Round Range is live here with limited stock available from the Lions Shop don’t miss out, get yours in time for our game against the Demons!