The Brisbane Lions welcome Buffalo Trace Bourbon as Official Partner pf the club, bringing a new bar experience to home fans, The Buffalo Trace Barrel House.
Buffalo Trace Bourbon has joined forces with the Lions as an Official Partner of the club, bringing a new bar experience to fans with a valid game ticket. From the world’s most awarded distillery, Buffalo Trace brings centuries of bourbon making heritage to the heart of the Gabba, where victory is earned.
Located at the River Bar at Gate 4, the Buffalo Trace Barrel House is inspired by the famed barrel warehouses of Buffalo Trace Distillery, where bourbon whiskey is aged in oak barrels over time. The space brings the distillery’s Kentucky home to life on game day through a premium, immersive experience, where fans can enjoy a Buffalo Trace Bourbon & Cola and get a taste of victory for themselves.
The Barrel House offers fans a standout destination to soak up the atmosphere of the Gabba, with first-class hospitality and a new way to experience match day.
Brisbane Lions GM Customer & Commercial Adam Spackman said the partnership marks an exciting step forward for both the club and its fans.. “Partnering with Buffalo Trace, the world’s most awarded distillery, is a significant moment for the club and a great result for our fans. The Buffalo Trace Barrel House has already generated a real sense of hype and excitement, and it’s easy to see why. It’s a premium, immersive space that brings something new to the Gabba and genuinely elevates the match day experience for our members and supporters”.
The Buffalo Trace Barrel House opened its doors for the Lions blockbuster Easter Thursday clash against Collingwood and will be available at every home game for season 2026.
This collaboration brings together one of the world’s most celebrated bourbon brands and the back-to-back premiers, united by a shared focus on fan experience.
