To celebrate, New Balance are offering Brisbane Lions members a 30% discount on selected products.
Members should keep an eye on their email and Lions social accounts for further details.
The Brisbane Lions will continue their partnership with global sports brand New Balance, confirming a five year extension that will see the iconic brand remain the Club’s Official Apparel Partner through to the end of the 2030 season.
The extension builds on the successful partnership that began ahead of the 2023 season and reaffirms New Balance’s role as a Premier Partner of the Brisbane Lions, supplying elite performance and supporter apparel across the AFL and for the first time, the AFLW program.
The ongoing partnership is delivered in conjunction with Belgravia Sports Apparel (BSA), New Balance’s Australasian elite teamwear partner.
Brisbane Lions CEO Sam Graham said the extension was a natural progression as the Club continues to grow on and off the field.
“We are thrilled to extend our partnership with New Balance and Belgravia Sports Apparel for a further five years, taking us through to the end of 2030,” Graham said.
“Since 2023, our players, members and fans have been excited by the quality, performance and style of the New Balance range and I look forward to seeing how we can innovate together over the years ahead.”
New Balance Australia Regional General Manager, Dean Howard said the brand was proud to deepen its commitment to the Brisbane Lions.
“We are extremely proud to extend our partnership with the Brisbane Lions through to 2030 and look forward to continuing to engage with the Club and its passionate supporter base for many years to come.
“Over the past five years, the partnership has delivered terrific exposure for New Balance and the belief we have in this partnership will hold us in good stead moving forward.
“At New Balance, we strive to deliver the perfect blend of performance technology and style, whether that’s supporting elite athletes in their pursuit of premiership success or encouraging an active lifestyle within the community,” Howard said.
Independent since 1906, New Balance empowers people through sport and craftsmanship to create positive change in communities around the world.
The Brisbane Lions New Balance range is available through the Lions Shop at shop.lions.com.au
