In further partnership news, the Brisbane Lions today proudly announced CHiQ as an official partner in 2019. CHiQ, one of the world’s best-selling consumer electronics companies will be the Club’s Official Consumer Electronics and Whitegoods Supplier. In return for their support of the Lions, CHiQ will have signage displayed at home games, as well as digital advertising on the Lions online channels.
CHiQ, founded in China in 1958, was established in Australia in 2000. The company prides itself on contemporary design and innovation of televisions, fridges and freezers.
Lions CEO Greg Swann said it was fantastic to welcome CHiQ into the pride.
“CHiQ’s products are world class and we are excited to help develop their brand in the Australian market,” he said.
“We are delighted to welcome the company into the Lions Den.”
CHiQ General Manager David Esler drew comparisons between the two companies.
“We are pleased to partner with the Brisbane Lions to promote our brand to Australian consumers through AFL football,” he said.
“The Brisbane Lions have great ambition and are working hard to be the number one team in Australia.
“CHiQ is a new brand with ambition to become a household name so the Lions are a very good partner for us to work with to improve our brand recognition and value.”
CHiQ’s signage will be on display at the Lions’ season opener this Saturday March 23rd at the Gabba, when they take on the West Coast Eagles.
Pronounced as ‘chic’ and founded in China in 1958, CHiQ is a brand of Changhong Electric and employs more than 90,000 worldwide. In addition to being the best selling television in the Chinese market for 18 consecutive years, CHiQ is a premium manufacturer of fridges, freezers and digital signage.