Lions fans will get the chance to have their game day Instagram pictures broadcast live on billboards across the city during today's QClash.

For the chance to be selected, fans simply need to tag #gettothegabba on their game day Instagram pictures.

The billboards across Brisbane will display the chosen user's Instagram handle and their picture.

This activity was made possible through a partnership with goa, Queensland's largest billboard and signage company, who have developed world-leading technology that allows social media content to be fed live to digital billboards across the city.

"Partnering with goa - a successful Brisbane-based company for several decades - on this initiative has been tremendous," said Lions CEO Greg Swann.

"The digital billboards have been a great way to promote our home games, give back to our loyal fans at those game, and show the rest of Brisbane the fun they're missing on game day."

This page will be updated throughout the game with a list of fans who've game day images have been selected.