The Brisbane Lions are proud to announce their first profit since 2007, with the Club recording a profit of $648,618, for the year ending October 31.

After playing in our first AFL Finals Series in a decade, our Club reached its highest membership number since 2005, with 28,821 people becoming #uncaged in 2019. This was a 15% increase year on year for overall members.

The total crowd attendance improved by 34%, compared to 2018 and was up by 50% on 2017, with 272,153 people attending Lions matches at The Gabba in 2019.

The Club also enjoyed two sell-out regular season matches: Easter Thursday against Collingwood in Round 5 and the Round 22 blockbuster against Geelong.

The Lions’ Qualifying Final against Richmond is now the highest AFL crowd at The Gabba, with 37,478 people in attendance.

In a major win away from the field, the Lions secured Federal and State Government funding for their new training and administration facility, The Reserve, which will be the new home for AFLW matches and will act as a community centre.

The Lions also raised more than $83,000 in their end of financial year fundraising drive Help Kids Thrive, which secured an additional 75 spots in the Hyundai Help for Kids Lions Academy for the 2020 season.

Lions Chairman Andrew Wellington said this financial year represents a positive turning point for the Club and is a great foundation for future success.

“I am really pleased that our off-field team has been able to translate our on-field improvement this year into financial improvement,” he said.

“Our profit this year of approximately $650,000 is the first profit the Club has reported since 2007. 

“Our membership and ticket sales revenue exceeded $8 million this year, representing more than 30% increase on last year. 

“Going forward, the increased membership and crowds, in conjunction with more free-to-air games, increases our value proposition to sponsors and other key stakeholders, helping us drive the Club to a more financially sustainable position. 

“All in all, it's a great result and a credit to our off-field team.”

Highlights for the 2019 financial year: 

  • Profit of $648,618, first since 2007
  • Membership tally of 28,821 was the highest since 2005
  • Total crowd attendance of 272,153 was up by 34% in 2018 and 50% in 2017
  • Two sell-out regular season games at The Gabba (Round 5 against Collingwood and Round 22 against Geelong)
  • Played in the highest AFL crowd at The Gabba in the Qualifying Final against Richmond, with 37,478 people in attendance.
  • Secured Federal and State Government funding for The Reserve, a new training and administration facility and AFLW home ground
  • Raised more than $83,000 for their Help Kids Thrive  fundraising drive