It is the first time an Australian professional sporting team has joined forces with Fast, which was founded by Brisbanite Domm Holland.
Fast provides a streamlined, one-click checkout service that allows fans to buy without the hassle of navigating through a complicated purchase process or repeatedly entering the same information. Fans wishing to make a purchase will share their payment, shipping, and contact information only once and never have to sign in or remember a password again.
Fast QR codes on digital screens and concourses throughout the Gabba Stadium will enable fans to make instant purchases simply by scanning the codes with their mobile devices, either in-person or from their TV screens.
With Fast Checkout, this season’s 20-year-premiership anniversary guernsey will also be available during an exclusive pre-sale at the online store.
“The Brisbane Lions are an iconic Australian sports club and even more so for a Brisbanite like myself,” said Domm Holland, Co-Founder and CEO of Fast.
“I couldn’t be more excited to partner with this innovative, forward-thinking club to bring one-click and headless checkout to the Brisbane Lions online store and Gabba Stadium. “Partnering with Fast will make it easier and faster for Lions fans to buy team merchandise.”
Lions CEO Greg Swann said the partnership would deliver the AFL’s best customer experience to the Club’s fans.
“Our fans want to enjoy the games, not spend time in slow and complicated checkout processes and the partnership with Fast allows us to offer the world’s fastest checkout, through our online store and in the Gabba as well,” he said.
“We are proud to be the first Australian team to partner with Fast after their incredible success with major clubs in the U.S. and U.K.”
The Lions join the NBA’s Cleveland Cavaliers, NHL’s Tampa Bay Lightning and Premier League giants Tottenham Hotspurs as partners of Fast.
Fast's mission is to make buying online faster, safer and easier for everyone. Its Fast Login and Fast Checkout product enable a one-click sign-in and purchasing experience that makes it easier for people to buy and merchants to sell. The company's products work on any browser, device or platform for consistent, stress-free purchasing, either on a merchants own domain or through headless checkout on any other website. Fast invests heavily in its user privacy and security, with a Zero Fraud Guarantee on chargebacks for sellers. Headquartered in San Francisco, Fast is a privately held company founded by Domm Holland and Allison Barr Allen and funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital. To learn more, visit fast.co.