The Brisbane Lions will head into the 2023 season with an exciting new look after signing a four-year deal with global sports brand New Balance as its Official Apparel Partner.

It is a joint venture for the Brisbane Lions, New Balance, and Belgravia Sports Apparel (BSA) which sees the three brands go All In together.

Brisbane Lions CEO, Greg Swann said it was fitting for the Club to sign a new apparel partnership as it heads into a new era.

“We are thrilled to be partnering with New Balance and Belgravia Sports Apparel, and look forward to a successful future together,” he said.

“We’ve built and moved into our world class training and administration centre, Brighton Homes Arena in Springfield, so having world class apparel is going to help our players take their game to a new level.

“I have no doubt our members and fans will also be excited by the products on offer, which will soon be available in the Lions Shop.”

BSA is the Australasian elite teamwear partner of New Balance, supplying both supporter and performance products for all elite partners.

New Balance Australia Regional General Manager, Dean Howard said he looked forward to a successful partnership with the Brisbane Lions.

“At New Balance, we strive to provide the perfect blend of performance technology and style for all, whether that be helping professional athletes strive towards winning grand finals or promoting a healthy and active lifestyle for the community as a whole,” he said.

“We are extremely proud to partner with Brisbane Lions given their rich history and look forward to seeing the team run out in 2023 and beyond wearing our uniform, as well as engaging with the Brisbane Lions community.”

Independent since 1906, New Balance empower people through sport and craftsmanship to create positive change in communities around the world.

The Brisbane Lions would like to thank Classic Sportswear for their partnership over the past three years.

The Brisbane Lions’ New Balance range will be available to purchase at the Lions Shop at the end of the month. Keep your eyes peeled on