Sarah is an Associate Professor at the University of Queensland T.C. Beirne Law School and UQ Business School.

She has multidisciplinary training in law, marketing and psychology and has practiced previously as a commercial lawyer and manager.

She has conducted research and consultancy in sports law, governance and marketing with industry, government and the not-for-profit sector nationally and internationally. She has published in leading academic peer-reviewed journals on sports law, sports marketing, consumer behaviour and branding.

Sarah teaches Sports law and governance, marketing and professional ethics at undergraduate and postgraduate levels. Sarah currently holds several non- executive director board positions.

She has also recently led the establishment of a national sports technology accelerator at the University of Queensland.

Sarah and her family are long-term members of the Brisbane Lions AFLFC and her sons play for the Morningside Panthers.